GlastoCast, the (unofficial) Glastonbury Festival podcast welcomes thousands of newcomers and veterans to the festival. The former will be looking for information, whereas the latter can provide guidance while getting their Glastonbury fix throughout the year.

By combining years of festival experience, GlastoCast helps the listener to make the most of their Glastonbury experience. The podcast is the perfect medium to bring together this experience to promote discussion and interactivity.

You may not think much about designing a logo. Many get rushed. Other than giving your business an identity, a logo provides the foundation for your future branding efforts. But more importantly, it makes you the founder, feel LEGIT.

Starting a business or large project is hard, and a challenge to ask customers to take a chance on you as there are so many barriers which lead to self-doubt. A logo helps. It makes what you’re doing tangible and gives you something to build on and e-mail around that says what you’re doing is REAL.

No two projects are ever or should be treated the same, but setting out a process can help personal time management and set expectations for a client.

Research and Discovery

If you want to end up with a logo which feels true to your brand, you need a super clean vision on what that brand actually is, for this you have to use a method of generating ideas to solve the problem.

I try to understand the client’s needs by asking and understanding questions, and by conducting research focused on the answers from those questions, about the brand industry, competitors and what’s working for them.

GlastoCast, for example, is a digital medium, focused on knowledge sharing. The questions they receive vary from campsite survival to the more ‘obscure’ ends of Glastonbury, which is risky as GlastoCast are there for everyone and not a specific demographic. GlastoCast wants to levy the strength of the festival, however, maintain their own identity.

Brainstorm as you sketch

Sketching is an important aspect of logo creation. It allows you to express your ideas quickly to help your clients and team members.

Make instant sketches with different design concepts, which can be developed into a complete logo design.

Select promising logo design concepts from rough sketches and redraw them digitally. Designing them in vector software, such as illustrator, means you can easily produce .svg .png and .pdf files for the client.

Design execution

I think that the delivery of a project is equally as important as the logo itself. A strong logo presentation inspires the client and is the first step to finding a logo they have completely fallen in love with. Keeping on top of logo and presentation ideas from dribbble and bechance help.

Look for a solution, not a sale. A revision request to make changes to the logo is in the clients best interest. Try to work together to create a logo which you both are proud of.