The has been the biggest learning curve in terms of my progression as a designer.

Studying user personas and giving reasons to design, finally means designing for purpose and the requirements of people with long-term pain – not just producing graphics which ‘POP’.

Design is about how something works for the user and for the business. The greater the User Experience the greater the return on the app for both the user and the business – the app must be useful, useable, desirable, learnable, memorable, accessible and credible.

User Experience is an essential part of the design process. When the content is industry specific, like healthcare and the, getting valuable feedback from REAL users is crucial. Validate user flows, by testing with real data, without assuming anything about the users and by building real design prototype examples.

  1. Listen to your users
  2. Optimise for mobile devices
  3. Work on usability
  4. Remove unnecessary steps
  5. Do not overload the user

Listening to our users

This includes conducting short interviews with ‘inspirers’ – people who help challenge the scope and direction of the, by providing their own unique user cases – we want to get real thoughts around the app experience and review how users interact with the product. We use this information to keep iterating the prototype and test features with users based on their feedback.

We work on usability

  • Colours – We check the contrast of our colours to ensure they meet usability guidelines
  • Typography – The user needs to read our messaging, so we don’t use fonts which are too small or too thin
  • Spacing – Use comfortable sizes for touchpoints and interactive elements – checking that they’re accessible

On-boarding helps the user to understand the product, but answering questions about long term pain can be uncomfortable for some users. We assess each part of the setup process with users to ensure that it’s fair and worthwhile. We also don’t overload the users by asking every permission during the on-boarding process – we ask when they want to use a specific feature so that the content is always relevant.

No one likes filling in too many details. We simplify our forms as much as possible. We avoid fiddly drop downs which hide values from users and use selectors and sliders to make the set-up process seamless for our users and as easy as possible.