Visual comfort exists when the human brain can operate without interference when there is nothing inhibiting your perception of your surroundings, when the basic functions of your eyes, such as vision, speed and contrast sensitivity are optimised. Perception optimisation is important for pursuing the best working conditions – feelings of both calmness and comfort.

Some factors that can inhibit perception include incorrect lighting, glare, poor colour selection and inappropriate design. This all sounds very overly detailed oriented, but essentially this is talking about eliminating bug-bares and nuances from your line of sight. It’s why we design well thought out products, simple user journeys and pleasant colour palettes, for focus, mindfulness and calm.

We experience colour as a fundamental quality of our visual perception. Based on our impression, we receive information regarding aesthetic, material characteristics and utility of a particular object based on colour. Colour selection has a great impact on individuals. Warm colours such as red, orange and yellow are associated with active emotional states, while cool colours, blues, greens and purple are associated with restful emotional states. Getting this right is valuable because getting it right warrants an emotional return.

Green, for example, is harmonising and, unlike red, does not strain the eyes. It strikes a nice balance between the other primary colours and creates a sense of calm and reassurance. This is particularly helpful if you feel overwhelmed by all the tasks you need to complete. Go green for a productivity boost if you’re at your best in a calm working environment: If you like to start your day with yoga or meditative practice, green is most likely the colour for you.

Yellow is energising and radiates positivity. It plays to our emotions and lifts confidence levels so is excellent for getting you into the right mood for producing great work. As the strongest psychological colour, use yellow tones to stimulate your creativity. Use yellow for a productivity boost if you’re an innovator or entrepreneur: If you’re stuck in an ideas rut, yellow can help get the creative juices flowing and make you more optimistic about the direction you’re taking.

All colours evoke an emotional response and feelings in different ways. By using colours strategically, you can make your audience feel a certain way about your brand. Colour plays a huge role in every single design. It allows you to set up the right tone of voice and tone of the design. Choosing the right colour scheme has an impact on brand success, therefore, test and validate the colours you use in your project.