eldonpickles

A creative with strong capabilities in UX, UI design and branding. My passion lies in delivering brand and business experiences which are easy and delightful.

branding your local bakery

Pickett began life in 2020 as a simple home-based food delivery and collection service…

the @elina.app

Anyone living with long-term pain carries it on their own. From time to time, they seek…

disrupting recruitment with Insurtech Mentors

InsurTech Mentors is the first global matchmaking platform, bringing together insurance professionals, start-up…

working with RISE – Corporate Innovation Summit

Asia’s largest experiential conference is not a one-off event, however the existing…

now, sit down – the design process

Buying a new sofa is a confounding experience. It has never been designed with the user…

simplifying a responsive configurator

How do you design a responsive sofa configurator?  Whatever the nature or product of your configurator – it will exist to either inspire…

designing for visual comfort

Visual comfort exists when the human brain can operate without interference when there is nothing inhibiting your perception of your surroundings,…

how we’re improving the @elina.app experience

The @elina.app has been the biggest learning curve in terms of my progression as a designer. Studying user personas and giving reasons to design,…

@elina.app accessibility thinking

People are at the heart of the @elina.app - and therefore we design for accessibility, removing any potential barrier which would prevent people from…

logobook

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the @glastocast logo design process

GlastoCast, the (unofficial) Glastonbury Festival podcast welcomes thousands of newcomers and veterans to the festival. The former will be looking…

what can you expect from your brand guidelines?

Brand guidelines are an important tool for maintaining a coherent and professional brand identity. They should be flexible enough for any new…

three things to consider before designing your first app

There's not much more to elaborate on the fact that app creation is currently one of the most attractive prospects for business growth. The…

customer engagement — a partnership goal of health tech start-ups and insurers

All around us, a new generation of technology is changing our lives. Each year more of us choose online routes to book GP appointments, order repeat…

for your viewing experience… vx is now streaming live on all major brands websites, but, what is it and are you aware of it?

YouTube is proof that people love Video. Explainer videos would sit in the header of a site whilst marketers crossed their fingers in the hope that…