Elina aimed to transform chronic pain management through a digital platform that facilitates collaboration between patients, healthcare professionals, and support networks. The NHS's resource constraints and the lack of existing solutions created an opportunity to empower patients in their pain management journey.

As UX Lead, I needed to:

• Validate user needs across diverse pain management scenarios
• Understand privacy concerns around sharing health data
• Create evidence-based design solutions through user involvement
• Develop comprehensive personas reflecting varied health requirements
• Transform pain tracking from a clinical task to an empowering activity

Led human-centred design process to validate product concept:

• Conducted extensive user research to understand pain management behaviours and privacy concerns
• Created empathy maps through focus group collaboration
• Developed diverse personas representing different health needs and use cases
• Mapped opportunities against impact vs. investment matrix
• Built interactive prototype incorporating validated features and privacy controls

Delivered validated product strategy that transformed pain management:

• Created unique value proposition positioning pain tracking as a positive activity
• Developed user-controlled privacy system for sharing health information
• Produced evidence-based product roadmap aligned with impact assessments
• Generated investment materials that secured platform partnerships
• Established foundation for scalable healthcare solution addressing NHS challenges