A global Property Investment organisation sought to transform their brand perception from traditional property developers to tech-forward experience creators. Their goal was to strengthen resident community engagement through a social app while positioning themselves as innovation leaders in the property sector.

As UX Research Lead, I needed to:

• Validate market viability for a resident-focused social platform
• Define and test core functionality through human-centred design
• Create compelling investment materials for C-suite stakeholders
• Develop a clear roadmap for MVP development and launch

Led comprehensive human-centred design process to validate product-market fit:

• Conducted in-depth user research to understand resident behaviours and social connection needs
• Developed behavioural personas and "How Might We" frameworks to guide ideation
• Created and tested rapid prototypes to validate core functionality assumptions
• Built business case through value proposition canvas and prioritised product backlog
• Synthesised findings into executive materials for stakeholder buy-in

Delivered strategic validation package that enabled informed investment decisions:

• Provided evidence-based product strategy backed by user research and testing data
• Created clear product vision through validated prototypes and information architecture
• Developed comprehensive business model canvas highlighting market opportunity
• Established prioritised MVP roadmap aligned with business objectives and user needs
• Equipped stakeholders with robust validation data to support investment decisions