Chatloop, one of only 9 global platforms with Apple's default browser status, enables users to share experiences across the internet and influence purchase decisions. The platform expanded to include Chatloop for Business, allowing companies to embed user-generated content throughout their digital properties.

As UX/UI Lead, I needed to establish scalable systems and processes to support Chatloop's rapid growth phase, specifically:

• Create a unified design system for consistent user experiences
• Streamline fragmented product workflows
• Develop embeddable products that deliver measurable value to business partners

Led strategic UX initiatives focused on scalability and business impact:

1. Designed and implemented a comprehensive design system that served as a single source of truth, reducing technical debt and ensuring cross-platform consistency
2. Established agile product development workflows with clear success metrics, emphasising cross-functional collaboration and rapid iteration
3. Created robust validation processes incorporating user testing and partner feedback loops
4. Architected an analytics dashboard enabling partners to measure engagement and optimise their digital strategies

The strategically aligned UX/UI improvements delivered measurable business impact:

• Successfully launched Chatloop for Business proof of concept within 12 months
• Enabled rapid scaling through standardised design components and workflows
• Secured key partnerships, including Co-op Live, who leveraged our embeds to drive premium space upsell through their 'FanCam' feature
• Provided partners with actionable analytics to demonstrate ROI and inform content strategy
• Created a foundation for sustainable product growth through systematic design and development processes