A leading global sports betting group needed to transform their fragmented design system that was causing bottlenecks across 30+ international teams. Their existing UI component management tool was creating inefficiencies between design and development teams, hindering creativity and scalability.

As Design and Research Lead, I needed to:

• Unify global design teams under a single source of truth
• Create scalable design system supporting multiple brands
• Establish clear governance and ownership structure
• Bridge communication gaps between design and engineering
• Implement efficient workflows for component management

Led comprehensive design system transformation:

• Conducted extensive research across global teams to identify friction points and collaboration barriers
• Audited organisational structure to map process inefficiencies and system bottlenecks
• Analysed component "hacking" patterns to understand system limitations
• Developed cloud-based solution with standardised naming conventions
• Created new workflows for seamless design-development handoff
• Implemented documentation standards supporting design decisions

Delivered scalable design system that transformed team efficiency:

• Established cloud-based platform enabling real-time collaboration
• Created standardised component database with clear naming conventions
• Implemented 5 new workflows improving design-development handoff
• Developed a prototype demonstrating automated brand theming and component publishing
• Achieved measurable improvements in:
• Product delivery speed
• Design system contribution rates
• Cross-team collaboration
• Asset ownership clarity
• Design and research culture