Tado, a heating solution company was dealing with a convoluted digital environment, causing customer confusion and impairing their product discovery journey. The website's structure, combined with an extensive array of unique product lines, created a navigational maze. Consequently, a key priority emerged: revamp the user flow and content presentation to ensure clarity and ease of use, strengthening tado's market standing.
- Complex website architecture hinders seamless navigation and product discovery.
- Ambiguity and confusion caused by multiple product lines.
- Need to refine user flow and content presentation to effectively communicate value.
Our approach was anchored on deep-dive research and insight gathering. By interviewing stakeholders and dissecting existing data, we unveiled critical nuances about user behaviour and interaction with the site. We embarked on a mission to streamline user journeys and optimise flows, turning data-driven insights into a tangible blueprint for a more efficient, user-centric digital space.
- To ensure the designs were not just theoretical but could withstand real-world usage, we instituted an iterative process of prototyping and testing.
- To ensure a thorough evaluation of the proposed solutions, we proceeded to prototype and test the new design with users across five countries, placing a keen emphasis on aspects such as navigation ease, layout precision, information clarity, and the overarching user experience.
- Our evaluation process was meticulously structured, with pre-screened participants responding to a mix of open-ended and closed questions, thus providing us with a rich blend of qualitative and quantitative feedback that could accurately gauge the efficacy of our design decisions.
Our journey led to a profound transformation. We reshaped the content, aligning it with customer needs, thus fostering stronger engagement. We successfully untangled the website's complexity, making product exploration an enjoyable task for users. The entire customer journey, right from discovery to purchase and installation, was streamlined. We established a truly personalised experience for each customer, leveraging data-driven insights, leading to a significant uplift in user satisfaction.
- Optimised content addressing customer needs and enhancing engagement.
- Streamlined website structure and improved product accessibility.
- Seamless customer journey from product discovery to installation.
- Data-driven insights guiding website improvements and personalisation.
- Increased repeat business and fostered brand loyalty.